European Journal of Biomedical and Pharmaceutical Sciences

HEALTH, IDENTITY, EMPOWERMENT: WOMEN’S DIGITAL NARRATIVES ON SOCIAL MEDIA

Mrs. Sonia Priyadarshini R.*

ABSTRACT

This study explores how women construct and amplify narratives of health, identity, and empowerment through social media platforms. By analysing personal storytelling across Instagram, TikTok, and online support communities, we investigate how women share lived experiences—ranging from chronic illness and reproductive health to mental wellness—to resist stigma, assert self-definition, and mobilize collective advocacy Social media has emerged as a powerful instrument for women’s empowerment in the digital age, reshaping how women engage with society, express themselves, and mobilize for change. Through digital activism, online communities, and access to information, women are increasingly using these platforms to challenge gender stereotypes, advocate for rights, and build professional and personal networks. This paper argues that women’s digital narratives are not simply self-expression but sites of empowerment, where personal health intersects with identity formation and social transformation. the paper argues that women’s digital narratives are not simply self-expression but sites of empowerment, where personal health intersects with identity formation and social transformation.

Keywords: Social Media, Empowerment, Limitations, Personal health.