European Journal of Biomedical and Pharmaceutical Sciences

PERFORMANCE ASSESSMENT BASED ON BALANCED SCORECARD (BSC) MODEL TO IMPLEMENT ORGANIZATION STRATEGIES IN AGRICULTURAL BANK OF TEHRAN

Saeid Kafaeipor*, Zeinolabedin Amini and Vadood Javan Amani

ABSTRACT

All organizations, both public and private, request an effective performance assessment system for development and stability in today’s competitive arena by which to validate functionality and efficiency of organization plans. Efficient authorities are not satisfied of data gathering and analysis but use data to organize themselves and fulfill their missions and strategies; in other words, they address performance management rather than performance assessment. As a tool to evaluate organization functions in the line with objectives and methodology of balanced scorecard (BSC), their strategies stand in four perspectives such as financial, customers, internal processes, and growth and learning. The objective of this paper is “performance assessment based on balanced scorecard (BSC) to implement organization strategies in currency branches (including central, Shahr e Ara, Shahid Beheshti, Golestan shopping center, Tohid, Bolvar Keshavarz and Vanak) of Tehran Agricultural Bank that these four hypotheses were tested. Statistic society in 1394 is 234 on the basis of census procedure. The research method is descriptive survey and the procedure applied in is the survey. The results related to the binomial test indicate that the function of currency branches of Agricultural Bank is satisfactory in the majority of indicators ( < 0.05 ) and other findings demonstrate that 41,4% of strategic objectives in the financial view, 87,38% of them in the costumer perspective, 66,13% in internal processes and 75% of goals in growth and learning perspective have been accomplished.

Keywords: performance assessment, balanced scorecard (BSC), strategic management, Agricultural Bank.