*Prof. Mugdha A. Nandedkar, Deepali D. Srivastav, Prajakta S. Malave, Kunal R. Deokate and
Dr. Rajesh J. Oswal


We live in 21st century where everyone has become health conscious. A new fashion of eating a safe, quality product originated from natural sources are adopted and is in trend and this trend in people is increasing day by day. Even the pharmaceutical company cannot lack behind in providing the above requirements of people. The ultimate goal of pharma company is to produce and provide safe and effective quality of drug product in order to fulfil the demand of patient safety and efficacy. Hence in order to assure that their product is a quality product the company has to standardize the product. Also, to minimize the side effect caused by the allopathy medicine, many companies are drifting their path to the herbal medicines. As the herbal medicine are natural in origin, there is minimum chances of side- effects, contamination and adulteration of products. It act as a boon for the manufacturing company as it has an easy availability with low cost of raw material. Hence, it’s a way of minimum cost with maximum production and reduce hassle.

Keywords: Standardization, Herbal Drug, Minimum cost, Challenges, Botanical evaluation, WHO guideline.

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