PERCEPTION OF CONSUMERS TOWARDS THE USE OF AUXILIARY LABELS FOR OVER-THE-COUNTER AND PRESCRIPTION DRUGS IN PROMOTING MEDICATION ADHERENCE IN LUZON
*Dianne B. Reynoso, Sofia Clarisa P. Ayala, Jersey Ann Marie V. Macalincag, Mart Jayzon R. Navarro, Bon Lorn D. Paloma, Elaine Nicole P. Racho, Mylene S. Andal and Jan Karlo T. Ecalne
ABSTRACT
The quantitative study aimed to determine Filipino medication consumers’ perception on the use of auxiliary
labels on over-the-counter and prescription drugs and assess effectiveness in the three aspects of patient confusion
(cognitive, affective, and behavioral). Mode, frequency, and regression analysis were utilized in the data analysis.
Participants were predominantly women (52.79%), aged 18-25 (68%), and graduates of bachelor's degrees
(42.67%). The consumers’ perception towards the use of auxiliary labels on over-the-counter and prescription
drugs is highly accepted in terms of its effectiveness and the three aspects of patient confusion. Consumers
perceive them as easy to understand (n=122, 81.33%), ensure safety (n=125, 83.33%), proper administration of
medication (n=124, 82.67%), and should be implemented in the Philippines (n=137, 91.33%). Pharmacists (p =
0.0273) and internet (p = 0.0296) as sources of medication information and being male (p = 0.0182) had a
significant relationship with affective and behavioral aspects, respectively. Medication consumers prefer the use of
auxiliary labels as it aids in medication adherence. Researchers’ recommendations are in-depth qualitative
research with different settings, backgrounds, and populations for comparable results, and a study on pharmacists’
perception and male gender in the use of auxiliary labels.
Keywords: auxiliary label/s, medication adherence, patient confusion.
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